How many soda cans make up a metric ton? We’ll save you the trip to Google; the answer is about 66,667. Nearly 70,000 soda cans. Unless you’ve got a wicked Diet Coke habit, that’s one heck of a lot of soda cans. What’s that got to do with Jaguar? Well, it helps to put the company’s recycling efforts in a bit different perspective. Last year, the company recycled 50,000 metric tons of aluminum. That savings, in turn, lowered the company’s carbon emissions by 500,000 metric tons. That isn’t a typo. That’s half a billion tons of carbon that would otherwise have gone into the atmosphere. 

Here’s why that matters: in the quest for better performance, handling, and fuel economy, most car manufacturers are trimming weight wherever and however they can. Jaguar is no exception. Aluminum alloys make up several components of the F-TYPE Jaguar, the 2017 Jaguar XE, and the upcoming 2017 Jaguar F-PACE. Recycling what amounts to nearly 200,000 car body shells, putting it back into production instead of having it wasted as scrap, controls costs. Recycling costs a reported 95% less than producing the alloy. The 7 million pounds invested in the new recycling system should repay itself in a very short time.

Recycling, better emissions and fuel economy are good for our wallets and good for the planet. What Jaguar is doing differently is addressing other points on the supply chain to improve their carbon footprint as well.

That means that your Jaguar vehicle’s emissions performance is only one piece of a larger puzzle that Jaguar takes at least as seriously as they take the performance of their vehicles. If you’re familiar with the brand, you know that’s saying something. If you’re not familiar with Jaguar, it’s time to get acquainted. Come to the Jaguar of Peabody showroom in Peabody, MA today. We’re proud to be one of the most respected Jaguar dealers in Massachusetts.