Jaguar has never been afraid to go against the tide. That’s evident in dozens of ways both large and small, from bold statements like the Jaguar C-X75 hybrid supercar to the uncompromising luxury of its vehicles and the insistence that they prefer not to dilute their brand with too many models or with ordinary vehicles sold in volume at lower price points. The Jaguar Land Rover Special Vehicle Operations (SVO) Technical Center that just opened near Coventry, England at a cost of 20 million GBP (nearly $26.2 million) is yet another example. 

Here’s why: at a time when automation of manufacturing processes to cut costs (and corners) is practically de rigeur, the SVO technical center emphasizes a combination of high tech and high touch. While the Special Vehicle Operations division was created in 2014, the 20,000 square meter Technical Center puts all of its operations and processes under one roof. Among the 250 new jobs it creates are positions in administration, custom paint and body work, technology, and other areas. Not only does it give customers a new sense of connection to their vehicles — which will be completed on-site by hand — but it also raises the stakes for Jaguar employees.

While the facility is reportedly inspired by the Jaguar brand’s decades-long involvement in motor sports, it goes far beyond that to create an unparalleled brand experience for discerning Jaguar drivers. The attention to detail even extends to the facility’s cafe, which employs a Michelin-starred chef and draws its inspiration from ingredients sourced locally in England’s Midlands.

Jaguar is in the midst of a technical and creative renaissance. Their cars, like the Jaguar F-TYPE and Jaguar XE, as well as the addition of the Jaguar F-PACE SUV to the mix, show that the company has rediscovered its creative spirit. Their other initiatives, exemplified by their InTouch and SVO efforts, are evidence that for as strong as the company is presently, they’re just as interested in laying a strong foundation for a bright future. Find out more today at Jaguar Peabody, located at 247 Newbury St in Peabody, MA. Visit us with your questions and Jaguar service needs, or schedule a test drive.