Finding a global brand ambassador can be a tricky thing. After all, it’s hard to find someone who can sum up what your brand stands for, reaches the right demographics, and captures the ever-elusive mind share that’s the holy grail of advertising. When the time came for the Jaguar brand to go to the next level, they took a step that nobody was expecting. Their new spokesperson? A lanky guitarist named Noodle. Did we mention she’s two-dimensional?¬†

Noodle is the guitarist of virtual band Gorillaz, a long-running collaboration between Blur founder Damion Albarn, Tank Girl illustrator Jamie Hewlett, and a host of two and three-dimensional bandmates that includes Noodle’s cartoon cohorts¬†Russel Hobbs, 2D, and Mordoc Niccals alongside the likes of De La Soul, Dan the Automator, and members of Massive Attack. Jaguar Land Rover enlisted Noodles (with an assist from Hewlett, who directed a special promotional spot) to highlight their Formula E electric racing initiative.

On the surface, this might seem a bit of a head-scratcher. Dig deeper to the company’s motivation and it makes perfect sense. First, they’d like to promote new Jaguar cars generally, and the Jaguar Racing Formula E team in particular. Next, they want to build interest in electric cars. Finally, they’re looking to increase participation in STEM fields like engineering, which are presently understaffed.

It also makes sense given the long history of Jaguar cars and their parent company going against the grain and bringing innovation to the table by any means at their disposal. While we’re not expecting an animated band to show up at the Jaguar Peabody showroom – our sales staff is three-dimensional – we can’t help but be encouraged by what we see. And we’re confident that the customers we serve will like what they see at our showroom. Come to 247 Newbury St. in Peabody, MA, or call (877) 248-0579, to arrange a test drive of a new Jaguar vehicle like the 2017 Jaguar F-PACE crossover today.